About REC

Ruby Electrical Corporation was Established in 2004 in Mumbai India.Over a period of time and with worldwide experience of 10 years with variety of customer following different standards from different countries Ruby Electrical has emerged qualitative and competitive source of metal electrical fittings to deliver in time.


The business initially started in Perth, WA in a 6m x 4m storage area distributing VEEFLEX (India) branded electrical accessories. Our product range was limited to around 38 products – a humble beginning. Overtime as bulk of our business was coming from NSW we decided to move to Sydney, NSW in 2010. Since then our product range has grown a fair bit and so has our loyal customer base. In order to gain more control over quality and supply we introduced own brand to the market called Pointer™ in October 2013.


All Pointer™products are manufactured by quality assured manufacturers from around the globe and only by those who demonstrate compliance with Australian Standards.

We use very stringent methods and hand pick our suppliers who are highly reputed manufacturers and have all the necessary quality control procedures in place to be able to deliver the best quality products. Our highest priority is, as has always been, to ensure that all our products meet or exceed all Australian Standard requirements before they enter our country.


Our reputation as a supplier who is professional, honest and reliable means everything to us and we strongly believe in delivering best quality products at most competitive prices in a timely manner. We put Quality above all else as we know it’s the only thing that can stand the test of time.


Our Manufacturing installations are well equipped with all necessary machinery for precision pressing,casting hot stamping,galvanising.


Quality control system is stringent,strict and not compromising Ruby is open to develop products as per customer’s drawing and samples.